Search engine marketing is based on policies and guidelines laid down by the search engines:
SEO: This is a small constituent of search engine marketing. Search engine optimizers work in unison with content writers. The latter drafts content in the form of articles, blogs, press-releases, etc to attract the visitors with interesting content. This content is crucial for any website. Content is written with proper and related keyword-stuffing. SEOs attach links with these keywords. The end result is that visitors reach the website through search engine results.
This is easier said than done. Search engine optimizers place links and put content on such websites which have maximum number of visitors. The content should be interesting enough to draw visitors. Secondly, the number of links – reciprocal and non-reciprocal will decide upon the performance of the website in search engine.
AdWords: Ads are created for the website to make it rank high and make it prominent. Ads are must for the website’s publicity. The website’s presence is affected by the publicity of the website. When a website is displayed on top for most preferred keywords; then it gets good publicity and higher visitor clicks.
PPC: Pay per click services are concerned with popularizing the site for popular keywords. A website always popularizes itself to gain access to visitors’ mind. There are greater clicks on sponsored links.
SEO team develops the ad and places it in search engines to get clicks for popular keywords. These keywords are also decided by the SEOs. They have experience and knowledge to choose the right keywords. This is the reason that websites refer to Companies.
Adsense: This is another important activity carried out for search engine marketing. A team of professional SEOs work upon the desired website to promote it in search engine through creativity and intelligence. The creative part involves proper drafting of the website and promotional material and intelligence is related with proper placement of the website.
Most big businesses and even small ones are contacting the SEO Company to take part in search engines and create high ranking for a website.